PRAG x Electrolux

We are very proud and honoured to announce our collaboration with Electrolux. Back in April 2021, Electrolux contacted us because they wanted to enter into a sustainability collaboration with PRAG. As a secondhand chain, sustainability is a cause that is close to our hearts. So, of course, we said yes.

At PRAG, we prepare large quantities of secondhand clothing every single day, and we have been doing so for over 10 years. We have always made an effort to wash at the lowest possible temperatures and use eco-friendly detergents, but we must admit that we have not explored the possibilities for more intelligent washing that newer washing machines and tumble dryers offer. However, Electrolux are experts in this field. Therefore, Electrolux has offered us state-of-the-art machines for our stores, so that we can elevate our preparation processes to a whole new level.

In addition, Electrolux has also prepared a nice little washing guide that we distribute in our stores.
Informative content will also be continuously posted on our social media platforms with the aim of guiding you to the best, most gentle, and sustainable care and cleaning of your secondhand clothes.

Read more about the Make it Last campaign from Electrolux here.

Photo: Freja Krull